» 'I don't care' if it sells soap
Dove commissioned well-known Canadian playwright Judith Thompson to stage a show about the stories of aging women. She totally went for it, and why not?: “It’s obvious that theatre has always had sponsorship. Shakespeare was sponsored by the monarchy. When you read his plays, there’s clearly pandering, because he had to pander to them so that his theatre would survive. There’s no pandering here,” she said.